Can sport leverage the impact of lockdown to reframe sustainability in a simplified, easy-to-digest way, asks Founder and Principal Consultant Russell Seymour.
“The relationship between sport and the environment is two-way: sports events have an impact on the environment and, in turn, sporting events are impacted by the environment.
Climate change will affect winter sports with reduced volumes of poorer quality snow and shorter seasons. Pitch sports will have to adjust turf management to meet new climatic conditions and athletes may find training and competing affected by local air pollution. For all of these reasons, and more, there is a great prize for sport if the sector can clean itself up and communicate sustainability issues to the millions of fans and participants around the world.”
