The latest insights from Seymour Associates. Filter insights below to find what you’re looking for.


Reformulating sustainability in, and through, sport

Can sport leverage the impact of lockdown to reframe sustainability in a simplified, easy-to-digest way, asks Founder and Principal Consultant...

Post-Covid-19 reset gives sport an opportunity to generate a new, cohesive narrative

By using nuanced language and coming together with a shared response, sport can aid the global recovery following the pandemic...

Hit for Six – The Impact of Climate Change on Cricket

Read the groundbreaking report on the impact of climate change on cricket, and how cricket can rise to the challenge,...

Featured in Behind the Scenes – Hallowed Ground

Russell was featured in Candis Magazine for Sustainability Management at Lord’s Cricket Ground. Read the article at

How Cricket is becoming Sustainable – an interview with Russell Seymour

Cricket — perhaps the ground sport most affected by weather conditions and consequently climate change — is in danger of...

Sport has to be brave – positive progress will be rewarded

Fans, sponsors and other stakeholders increasingly demand a more sustainable approach. We cannot miss this opportunity to increase value during...